Frequently Asked Questions
What is Local public relations?
At its core, Local PR is about building your Popularity and Reputation and often includes creating a strong brand and great reputation to allow you to build relationships with the public (or many publics). For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Your relationship with any of those audiences may or may not be mutually beneficial at any given time. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Community relations?
Community relations is such an important component of public relations, yet many firms only forcus on media relations. The Local PR Firms community relations professionals work with members of the community and other local businesses to publicize companies and their products via Word of Mouth and referrals instead of focusing on news releases that go unread.
Why should I use Local PR instead of advertising?
No one logs into social media to see who's advertising; people look at Facebook, Instagram, Twitter and visit news websites because that's how they ensure they're informed, educated and entertained. Do you regularly turn to any Social page, website, TV show, newspaper or magazine for the advertisements?
Studies show that people are far more likely to believe word of mouth more than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.
We do however know that at times you may need to reach a market that does not know you. This is why we do offer the ability to advertise what you are doing or offering for the community you serve.
Do PR firms also do reputation management?
Do I need a Local PR firm that specializes in my industry?
No. There are many reasons not to hire an industry-specific PR firm, including the inherent conflict of interest that comes with representing companies that compete with each other. Specialized firms are often stale and only reuse the same ideas and tactics over and over again. Creativity is transferable between industries; it’s more important to get ideas across industries than within an industry. Our experience shows that we can be successful in any industry. Our diverse industry experience trumps narrow, niche experience and allows us to avoid conflicts of interest. Our client diversity helps us see trends and think objectively and horizontally, bringing innovation from one industry to another.
How Much does Local PR Cost?
Investing in professional public relations is a lot like buying a new car. With so many different models and options available, the costs vary considerably. Monthly public relations campaigns for a single location start at $500 for local public relations campaigns. For multi-location businesses, we offer a discount based on number of locations.
Compare our prices to our competetion and you will see that we are a fraction of the typical costs.
How long is the contract?
We offer our services on a six Month recurring basis. Some clients prefer and negotiate one to three-year deals with us.
PR is a long-term endeavor.